What do you give a crap about this holiday season?

The Beat Bowel Cancer Aotearoa, New Zealand's colon cancer charity, has launched a fun campaign for the holiday season.  The campaign, "I Give a Crap" centers around taking the embarrassment out of talking about colon cancer.  

This fun campaign video, features well-known New Zealanders, including Jurassic Park and Piano star Sam Neill, gold medalist Valerie Adams, and rugby stars Ben and Owen Franks.

How many of us need to lose people we love before we can bring ourselves to start talking about poo? My dad died of bowel cancer. I wish he’d talked about his symptoms sooner, because then my boys might still have their granddad. ~Nigel Latta 

So, Give a Crap this Christmas and make a point of talking to your loved ones about colon cancer.  There's nothing to be embarrassed about.

For more information on colon cancer, please visit the Susan Cohan Colon Cancer Foundation website.